
Assistant Professor – Fixed Term
Department of Kinesiology, College of Education
Sangchul Park is an assistant professor in the Department of Kinesiology, primarily affiliated with the graduate program in Applied Sport Sciences (Sport Management). His research examines (a) consumer decision-making in sport contexts such as fitness centers, personal training services, and AR/VR and AI-enabled sport experiences, (b) integrated marketing, including sponsorship and brand-infused products, and (c) organizational behavior in sport, such as fairness perceptions.
Ph.D., Texas A&M University