Sangchul Park

Biography

Sangchul Park obtained his Ph.D. degree from Texas A&M University. His research interests include (a) decision making processes in diverse sport-related contexts, such as fitness centers, personal training services and sport-television watching, (b) integration marketing, such as sponsorships and brand-infused products and (c) organizational behaviors in sports, such as fairness perceptions in sport. His research has been published in famous publication outlets (a) in the marketing field, such a