Sangchul Park

Biography

Sangchul Park is an assistant professor in the Department of Kinesiology, primarily affiliated with the graduate program of Applied Sport Sciences (Sport Management). His research interests include (a) decision making processes in diverse sport-related contexts, such as fitness centers, personal training services and sport-television watching, (b) integration marketing, such as sponsorships and brand-infused products and (c) organizational behaviors in sports, such as fairness perceptions in spo