Assistant Professor - Fixed-Term
Ph.D., Texas A&M University
Cyclotron Building, Rm Tr7
Sanghoon Kim's interests center on understanding sport consumers' experiences and responses to technology-mediated communications and environments from three different steams (i.e., social media, self-service technology and virtual and augmented reality).
Specifically, his research is focusing on cognitive, social, and data-driven studies to better understand the consumer experiences within technology-mediated communication and environment and the consumers’ psychological and behavioral responses to them.