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Sanghoon Kim

Faculty/Staff image

Assistant Professor - Fixed-Term

Ph.D., Texas A&M University

kims@frib.msu.edu

Cyclotron Building, Rm Tr7

517-908-7687

Sanghoon Kim's interests center on understanding sport consumers' experiences and responses to technology-mediated communications and environments from three different steams (i.e., social media, self-service technology and virtual and augmented reality).

Specifically, his research is focusing on cognitive, social, and data-driven studies to better understand the consumer experiences within technology-mediated communication and environment and the consumers’ psychological and behavioral responses to them.